Your non-profit peers are all working hard to serve their community and fulfill their mission. How can you know if you are gaining or losing ground against them? And once you know where you stand, is there anything you can do about it?

 While obvious metrics like the number of employees they have or their total budget will give you an overall sense of their scale, these metrics alone cannot tell you whether you are winning mindshare or gaining an edge in awareness, which can lead to better fundraising or an increase in your base of volunteers.

 Fortunately, there are ways to use online resources to find out how you compare to your peers. By analyzing search keywords, organic search traffic, ad budgets and social media sites, you can get a good idea of where you stand and where you need to improve.