INSIGHTS
How to Gain a Digital Competitive Advantage Over your Peers
Your non-profit peers are all working hard to serve their community and fulfill their mission. How can you know if you are gaining or losing ground against them? And once you know where you stand, is there anything you can do about it?
While obvious metrics like the number of employees they have or their total budget will give you an overall sense of their scale, these metrics alone cannot tell you whether you are winning mindshare or gaining an edge in awareness, which can lead to better fundraising or an increase in your base of volunteers.
Fortunately, there are ways to use online resources to find out how you compare to your peers. By analyzing search keywords, organic search traffic, ad budgets and social media sites, you can get a good idea of where you stand and where you need to improve.
Benefit Strategy: Keep, Cut, Create, and Communicate!
A benefits package is a great way to demonstrate how much you value your nonprofit employees. An effective benefits strategy is one that meets your employees’ needs while staying within your budget. A great benefits strategy combines employee needs, business needs, and aligns with your culture. If a merger isn’t in your future, it’s still important to reevaluate your benefits package regularly and remember to balance employee needs with the organization’s culture and budget.