INSIGHTS
CEO’s Guide to Managing Capabilities and Complexity
In recent years the role of nonprofit CEO has become increasingly complex. Between managing large-scale turnaround, merger integration, reducing costs, and technology implementation, nonprofit leaders are challenged with issues that require innovative thinking and new approaches to managing.
In this article, we are going to provide insight into two areas of focus that go hand-in-hand to help CEOs achieve short and long-term goals.
How to Gain a Digital Competitive Advantage Over your Peers
Your non-profit peers are all working hard to serve their community and fulfill their mission. How can you know if you are gaining or losing ground against them? And once you know where you stand, is there anything you can do about it?
While obvious metrics like the number of employees they have or their total budget will give you an overall sense of their scale, these metrics alone cannot tell you whether you are winning mindshare or gaining an edge in awareness, which can lead to better fundraising or an increase in your base of volunteers.
Fortunately, there are ways to use online resources to find out how you compare to your peers. By analyzing search keywords, organic search traffic, ad budgets and social media sites, you can get a good idea of where you stand and where you need to improve.
4 Steps for Taking On Technology Today!
Complexity is a word that today's nonprofits are all too familiar with and the manner in which leaders address it can mean the difference between success and failure.
What is making the difference for many leaders and giving them the competitive edge, is the understanding, adoption, and implementation of improved and scalable technology solutions.
However, the adoption of new technology and digitalization can be a culture shift for many nonprofit organizations. The multitude of options, new terminology, and projected costs can - at times - make it feel as though it would be easier to maintain the status quo. For new systems to be successful, it requires an organization-wide commitment to learning, exploration, and buy-in. This begins with senior leadership making a commitment to the change.